AREA15 Las Vegas is neither museum nor theme park. It is a hybrid entertainment district where immersive art, technology, and social experience intersect.

A technical and experiential analysis of Cirque du Soleil Alizé in Berlin, focusing on staging, projections, acrobatics, and immersive design.

House of Hype Dubai is a large-scale, maximalist immersive entertainment venue built around interaction, digital tracking, and continuous stimulation. This article explores its spatial design, visitor behavior, content density, and relevance for immersive experience designers and brands.

An analytical walkthrough of AYA Universe Dubai, examining how this permanent immersive entertainment park balances spectacle, visitor flow, and commercial viability within the global immersive exhibition market.

I visited Manar Abu Dhabi in early December, curious how a light festival would work in the desert on Jubail Island. Individual moments stood out—the container with switchable glass, the opening mist and lasers—rather than one unified experience.

The BVB Jersey Customizer transforms how fans interact with merchandise. An interactive in-store system that lets visitors design and order personalized Borussia Dortmund jerseys — connected directly to the POS and production line, featuring a digital queue for real-time fulfillment.

The melt museum in Warsaw takes visitors through eleven immersive rooms combining projection mapping, sound, and sensors. A precise, well-executed digital art experience that showcases how technology and spatial storytelling merge seamlessly.

The China Pavilion at Expo 2025 Osaka impresses with scale and precision — yet leaves questions about the vision of tomorrow. An experience between heritage and ambition.

The 360° Experience bridges stadium emotions and retail engagement through immersive design, data integration, and connected storytelling.

The Serbia Pavilion Expo 2025 turns interaction into design — showing how play, rhythm, and analog mechanics redefine experience.

On my visit to Universal Studios Japan I experienced Villain-Con Minion Blast—a game-like, high-engagement attraction that offers insight for fan activation and design.

A quiet yet powerful digital journey: ORIGINS – Life’s Journey at Reinbeckhallen Berlin redefines immersive storytelling through art and emotion.

Each night at Expo Osaka, hundreds of drones light up the sky — forming shapes, logos, and even scannable QR codes. The Drone Show Osaka proves how technology, storytelling, and emotion can merge into one breathtaking experience. It’s a glimpse into a future where light, data, and art come together — and perhaps the most sustainable way to illuminate the sky.

Stepping into Super Nintendo World in Osaka feels like walking inside a living video game. Between the AR-driven Mario Kart ride, Yoshi’s gentle adventure, and the Power-Up Band that connects the digital with the physical world, every detail is designed to turn visitors into players. It’s more than nostalgia – it’s a glimpse into how storytelling, technology, and gamification can shape the next generation of fan experiences.

The Japan Pavilion at Expo 2025 delivers a clear narrative on sustainability — immersive design with precision, subtlety, and meaning.

A reflection from four visits and 48 Expo 2025 Osaka pavilions — what inspired, what surprised, and why meaning matters more than technology.

Dark Matter Berlin transforms simple elements — light, motion, rhythm — into a deeply immersive spatial experience inside an old industrial complex.

Explore the technical innovation powering Schlosslichtspiele Karlsruhe — brighter projection mapping and reliable show control.

Frameless London is a quiet yet powerful example of how immersive media art is becoming part of the city — contemplative, spatial and seamlessly integrated.

F1 Arcade London shows how digitally-driven hospitality can redefine sports entertainment: frictionless flow, high dwell time, and structured social gaming.

TOCA Social London shows how Competitive Socializing blends sport, technology, and hospitality into a new social experience designed around shared fun — not athletic skill.

A pavilion that doesn’t just use media surfaces, but human voices. Korea Pavilion Expo 2025 Osaka blends immersion, interaction and emotion.

teamLab Borderless Tokyo is a boundary-defying art experience where technology, light and human interaction merge into a living digital cosmos.

Walking barefoot through interactive worlds — teamLab Planets Tokyo creates a uniquely physical digital art experience that calms, surprises and inspires.