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Portrait of Benjamin Brostian, Chief Innovation Officer and specialist in sports, entertainment, and experiential technology.
Benjamin Brostian discussing a machine prototype with an engineer at an industrial trade fair, focusing on innovation, techno

[experience]

My role has always been at the intersection of concept development, technical feasibility, and practical execution – with a strong focus on innovation and interdisciplinary collaboration.

Over the past years, I’ve been involved in a wide range of projects – sometimes from day one, sometimes brought in to contribute to specific phases or challenges.

 

In addition to hands-on project work, this selection also includes inspirational ideas, installations, and experiences I’ve had the opportunity to visit and explore over the years.

 

Below is a curated excerpt of the projects and themes I’ve contributed to or learned from. It offers a glimpse into the scope of my work – without claiming to be complete.

Benjamin Brostian discussing technical details of a machine prototype at an industry trade fair, focusing on innovation and p

[projects]

Illuminated Karlsruhe Palace during Schlosslichtspiele 2025, with Benjamin Brostian contributing to the immersive media design.

Schlosslichtspiele 2025

Karlsruhe

Interactive Formula E Season 11 fan zone, where Benjamin Brostian contributed to experiential and AI-driven design concepts.

FIA Formula E S11 | FIA

Worldwide

Visitors engaging with the Novartis ESC Fan Village, featuring interactive sound and expo design supported by Benjamin Brostian.

Novartis ESC

Basel

Night view of Rock am Ring 2025 main stage, with Benjamin Brostian involved in experiential and lighting design development.

Rock am Ring 2025

Nürburgring

Projection mapping at Karlsruhe Palace during Schlosslichtspiele 2024, with Benjamin Brostian contributing to the immersive media concept.

Schlosslichtspiele 2024

Karlsruhe

Formula E Season 10 fan activation area featuring digital interaction and design contributions by Benjamin Brostian.

FIA Formula E S10 | ABB

Worldwide

Visitors using the AI photobox installation at Berlin’s Breitscheidplatz 2024, with Benjamin Brostian involved in concept and technology development.

The Magic of Generative AI

Stage and crowd view at Rock am Ring 2024, with Benjamin Brostian contributing to the experiential and fan activation concept.

Rock am Ring 2024

Nürburgring

Benjamin Brostian with Carsten Cramer from BVB celebrating the BrandEx Award 2024 for the BVB Experience project.

BrandEx Award Win

Dortmund

Visitors interacting with the BVB Experience at Signal Iduna Park, with Benjamin Brostian contributing to concept and media design.

BVB Experience

Dortmund

Night view of Apache 207 performing at Berlin’s Waldbühne with roof projection design supported by Benjamin Brostian.

Apache 207

Berlin

Visitors testing ABB VR drive simulators for Formula E, with Benjamin Brostian contributing to concept and immersive experience design.

FIA Formula E S9 | ABB

Worldwide

Attendees exploring HOMAG’s VR Solution Hub at LIGNA 2023, with Benjamin Brostian involved in the interactive visualization concept.

LIGNA 2025

Hannover

Visitors experiencing the immersive Rolex media room at Watches and Wonders, with Benjamin Brostian involved in concept and experience design.

Rolex

Basel

Bosch IOT Shuttle showcased at CES Las Vegas featuring advanced Ventuz media technology, with Benjamin Brostian contributing to presentation and integration.

BOSCH IOT Shuttle

Las Vegas

Visitors viewing the HOMAG Smartbox with hologram displays for product presentation, with Benjamin Brostian contributing to concept and media integration.

Holographic Smartbox

Nürnberg

Real-time Schlosslichtspiele Karlsruhe 2020 shown to thousands online during the pandemic, with Benjamin Brostian involved in digital experience development.

Schlosslichtspiele COVID19 Edition

Worldwide

Visitors experiencing the immersive Garden of Harmony installation at Changi Airport Singapore, with Benjamin Brostian contributing to media and experience design.

Garden of Harmony

Singapore

Visitors exploring the Patek Philippe exhibition stand at Baselworld, with Benjamin Brostian contributing to media and spatial experience design.

Patek Philippe

Basel

View of the Rolex exhibition stand at Baselworld, with Benjamin Brostian contributing to media and experience design.

Rolex & Tudor

Basel

Visitors experiencing the HOMAG VR solution at LIGNA 2019, with Benjamin Brostian contributing to the iVP visualization and concept design.

LIGNA 2019

Hannover

Hyundai press conference at the Geneva Motor Show, with Benjamin Brostian involved in stage media and presentation technology design.

Hyundai Press Conference

Geneva

Stage view of the FAW Volkswagen T-Roc launch event in Shenzhen, with Benjamin Brostian contributing to media and experience design.

FAW VW T-Roc

Shenzhen

Audi Sport press conference at the Paris Motor Show, with Benjamin Brostian contributing to stage media and experience design on behalf of Creators.

Audi Sport

Paris

Audi Summit 2017 stage and presentation in Barcelona, with Benjamin Brostian contributing to media staging and experience design on behalf of Creators.

Audi Summit

Barcelona

Exhibition hall at World Expo 2017 in Astana, with Benjamin Brostian contributing to interactive media and spatial experience design.

World Expo

Astana

Stage view of the Audi Big Bang A5/S5 launch event in Ingolstadt, with Benjamin Brostian contributing to media and experience design.

Audi Big Bang.

Ingolstadt

Exhibition view of the FIFA World Football Museum in Zürich, with Benjamin Brostian contributing to interactive and media experience design.

FIFA Museum.

Zürich & Doha

Stage view of the Audi A7 press conference in Shanghai, with Benjamin Brostian contributing to media and stage experience design.

Audi Press Conference.

Shanghai

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