
About Me
I combine technical innovation, strategic consulting, and creative concept development with project development and leadership
My work sits at the intersection of marketing, brand development, live entertainment, and audience engagement – where emotional storytelling meets digital tools and data-driven thinking.
I specialize in developing & leading initiatives that strengthen brand identity, deepen customer relationships, and create long-term value for both audiences and partners. This often includes sharpening positioning, activating audiences, and connecting live formats with digital ecosystems to unlock insights.
A core strength lies in my ability to understand how organizations work – across departments, technologies, and objectives. I bridge gaps between disciplines, translate between technical and non-technical stakeholders, and ensure that requirements are clearly defined and effectively executed.

Connecting People & Innovation
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15+ years of leadership in innovation, brand experience, and organizational development
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Founder of companies and executive in a medium-sized innovation-driven firm
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End-to-end expertise: strategy, sales, marketing, product development, and execution
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Profound understanding of sports, corporate, entertainment, and experience-driven industries
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Skilled in building and scaling teams, structures, and platforms
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Strong communicator across all levels – from creative teams to C-level stakeholders
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Able to translate innovation into clear, actionable steps across teams and departments
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Ready to bring entrepreneurial drive and strategic clarity into larger systems
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