[about me]
I work at the intersection of experience, technology, and business—helping organizations translate ambition into operation.
Over 15 years, I've led programs across sports, entertainment, and enterprise environments: permanent stadium installations, international mega-projects, sponsor activations, and technology platforms.
My work spans conception through delivery — from defining what an experience should achieve to ensuring it runs reliably at scale.
My background includes building products from prototype to market adoption, integrating complex IT systems into experience environments, and advising clubs, brands, and consulting firms on how to connect creative vision with operational reality. What I bring is not a single discipline, but the ability to bridge them: aligning stakeholders, structuring complexity, and turning strategic intent into functioning systems. Today, I operate as a senior advisor and program lead through Brostian Management & Consulting, with a focus on fan engagement, brand experience, and technology-driven transformation. I also serve as Chief Innovation Officer at epicto GmbH, working with sports organizations, racing series, and entertainment brands worldwide.
[about me]
I work at the intersection of experience, technology, and business — helping organizations translate ambition into operation.
Over 15 years, I've led programs across sports, entertainment, and enterprise environments: permanent stadium installations, international mega-projects, sponsor activations, and technology platforms. My work spans conception through delivery—from defining what an experience should achieve to ensuring it runs reliably at scale.
My professional strength lies in translating complex technologies into clear concepts, developing scalable innovation strategies, and guiding teams and organizations through transformation. Today, as Chief Innovation Officer – Sport & Entertainment at epicto GmbH, I focus on AI-driven solutions, fan engagement, and immersive brand experiences. I work closely with sports clubs, racing series, and entertainment brands worldwide to help them use technology not as a showcase, but as a bridge between story, data, and emotion. Through my own company, Brostian Management & Consulting GmbH (BMC), I also act as an advisor and angel investor, supporting young founders and guiding companies through creative and organizational challenges — including through my certification in business mediation. Across all roles, one principle remains the same: innovation only matters when it’s understood, shared, and experienced.
[about me]
I am a Chief Innovation Officer and founder with more than 15 years of experience in sport, entertainment, and experiential technology.
My work has always been driven by curiosity — by the desire to understand how technology can shape experiences, connect people, and create meaningful value for brands and audiences.
After founding and leading several companies — AV Active, iXtenda, and iVP — and completing two successful exits, I have built a deep understanding of how creative ideas, business strategy, and technology intersect.
My professional strength lies in translating complex technologies into clear concepts, developing scalable innovation strategies, and guiding teams and organizations through transformation. Today, as Chief Innovation Officer – Sport & Entertainment at epicto GmbH, I focus on AI-driven solutions, fan engagement, and immersive brand experiences. I work closely with sports clubs, racing series, and entertainment brands worldwide to help them use technology not as a showcase, but as a bridge between story, data, and emotion. Through my own company, Brostian Management & Consulting GmbH (BMC), I also act as an advisor and angel investor, supporting young founders and guiding companies through creative and organizational challenges — including through my certification in business mediation. Across all roles, one principle remains the same: innovation only matters when it’s understood, shared, and experienced.
My background includes building products from prototype to market adoption, integrating complex IT systems into experience environments, and advising clubs, brands, and consulting firms on how to connect creative vision with operational reality. What I bring is not a single discipline, but the ability to bridge them: aligning stakeholders, structuring complexity, and turning strategic intent into functioning systems. Today, I operate as a senior advisor and program lead through Brostian Management & Consulting, with a focus on fan engagement, brand experience, and technology-driven transformation. I also serve as Chief Innovation Officer at epicto GmbH, working with sports organizations, racing series, and entertainment brands worldwide.
[career]
[About me]
I work at the intersection of experience, technology, and business — helping organizations translate ambition into operation.
Over 15 years, I've led programs across sports, entertainment, and enterprise environments: permanent stadium installations, international mega-projects, sponsor activations, and technology platforms.
My work spans conception through delivery — from defining what an experience should achieve to ensuring it runs reliably at scale.
My background includes building products from prototype to market adoption, integrating complex IT systems into experience environments, and advising clubs, brands, and consulting firms on how to connect creative vision with operational reality. What I bring is not a single discipline, but the ability to bridge them: aligning stakeholders, structuring complexity, and turning strategic intent into functioning systems. Today, I operate as a senior advisor and program lead through Brostian Management & Consulting, with a focus on fan engagement, brand experience, and technology-driven transformation. I also serve as Chief Innovation Officer at epicto GmbH, working with sports organizations, racing series, and entertainment brands worldwide.
[av active gmbh]
From Technical Execution to Creative Leadership
AV Active marked the beginning of my professional journey in 2008 — a period defined by deep immersion in media technology, show integration, and the creative application of emerging digital tools. In the early years, my work centered on mastering and applying technologies that were not yet standard in the industry:
Media servers, real-time visualization systems, and software-controlled show orchestration. Tools like Pandoras Box, Ventuz, Watchout, and VVVV became core to my technical foundation — long before they were widely adopted in live event and installation contexts. Over time, my role evolved from operating individual systems to architecting and integrating complex multi-system environments. Projects demanded the orchestration of heterogeneous technologies — media servers, sensor networks, control systems, and mechanical interfaces — into unified, reliable solutions. This required not only technical depth but also the ability to translate client objectives into system architectures that delivered measurable outcomes. Projects ranged from corporate stage productions and museum installations to experimental interfaces. This combination of technical depth, system integration expertise, and creative exploration established AV Active as one of Europe's recognized boutique providers in show integration and media technology. As the company grew, my focus shifted from hands-on execution toward strategic consulting, concept creation, and technology advisory. I became increasingly engaged in helping clients understand how emerging technologies could serve their brand objectives, enhance audience engagement, and create sustainable competitive advantage. Key competencies developed during this period: - Complex media technology system architecture and multi-system integration - Large-format visualization and projection mapping - Real-time data-driven visualization for events and permanent installations - Sensor-based interaction design and tracking systems - Software-controlled orchestration of media, IT, and mechanical systems - Technology advisory — translating client objectives into technical solutions - Technical feasibility assessment and technology scouting - International on-site project leadership (Europa, Asia & North America) By the late 2010s, AV Active had become a well-established partner for corporate, show, museum, and fixed-installation projects across Europe. In 2019, the company was successfully acquired.
In its early years, AV Active focused on transforming how computers and media technologies could shape the staging of shows, corporate events, museum installations, and brand experiences. We explored and mastered emerging tools such as Pandoras Box, Ventuz, Watchout, and VVVV, long before “media servers” became a standard in live and interactive environments. Over time, the company evolved from operating and supplying these systems to designing, integrating, and engineering complex multi-system setups. Our expertise soon extended to unique and highly customized projects — from corporate stage productions to interactive installations and even experimental interfaces, such as a fully controllable forklift performance, where data was transmitted directly from a media server to the vehicle’s steering system. This combination of technical depth and creative freedom established AV Active as one of the leading boutique providers in show integration and media technology across Europe. As the company grew — in both revenue and team size — my role shifted from hands-on operation to business development, concept creation, and technological exploration. I became increasingly focused on identifying how new technologies could enhance client value and redefine the boundaries of live communication. By the late 2010s, AV Active had become a well-recognized partner for corporate, show, museum, and fixed-installation projects, supported by a strong network of professionals and specialists that continues to exist today. In early 2019, I received the first acquisition offer for the company, which I initially declined. Later that same year, after more than a decade of steady growth, I decided to accept a new offer and sell the company — not out of necessity, but from the desire to return to what I do best: conceptual thinking and the exploration of emerging technologies. I remained as interim managing director during the transition phase and used that period to prepare the foundation for my next venture — iXtenda GmbH, founded with two of my former developers. The intention was: to build a smaller, highly specialized company focused on real-time 3D technologies and interactive experiences. And then, as fate would have it, COVID-19 accelerated exactly that transformation. iXtenda grew rapidly and became even larger than AV Active had ever been — marking the next chapter of an ongoing journey driven by innovation, curiosity, and creative technology.
[ixtenda gmbh]
Innovation, Experience & Real-Time Applications
Founded in late 2019, iXtenda emerged from a clear vision: to develop cutting-edge real-time 3D applications for museums, exhibitions, brand environments, and sports contexts. The company quickly became a bridge between creative storytelling, technical innovation, and spatial experience design.
My role combined strategic direction with hands-on involvement — from creative concept development and client consulting to conference presentations and technology workshops. I led interdisciplinary teams across software engineering, design, and operations, ensuring that strategic vision translated into operational delivery. A defining characteristic of this period was the integration of increasingly complex IT systems into experience environments. Projects required the orchestration of real-time 3D engines, sensor networks, CRM systems, data pipelines, and content management platforms into cohesive solutions. This systems thinking — understanding how individual components must work together to achieve client objectives — became central to iXtenda's value proposition. Equally important was the advisory dimension: helping clients — from sports clubs to global brands — understand how technology could serve their strategic goals. This meant translating complex technical possibilities into clear recommendations, aligning technology investments with brand objectives, and ensuring that solutions delivered measurable value beyond the initial implementation. The onset of COVID-19 accelerated a transformation that had already begun: hybrid formats, virtual studios, and digital experience platforms became central to marketing, communication, and events. What started as crisis response evolved into permanent capabilities that remain integral to engagement formats today. Key competencies developed during this period: - Program and project leadership for complex experience installations - Integration of heterogeneous IT systems (real-time engines, CRM, data pipelines, sensors) - Technology advisory — aligning technical solutions with brand and business objectives - Real-time 3D application development strategy (Unity, Unreal Engine) - Fan journey and visitor experience design for sports and entertainment - Generative AI applications (AI photo experiences, personalized content generation) - Hybrid experience formats bridging physical and digital environments - Concept-to-delivery leadership for immersive installations - Stakeholder consulting for clubs, brands, and sponsors on technology strategy Over time, iXtenda expanded its portfolio to include permanent stadium installations, interactive museum exhibits, and AI-powered brand activations. The company grew sustainably end 2024, when it was acquired — with all team members integrated into the successor organization, ensuring continuity and stability.
As founder and managing director, I focused on concept development, client consulting, and business development, while shaping the overall direction and growth of the company. Starting with a small core team of two experienced Unity developers from my previous company, iXtenda grew steadily to a team of 15 specialists across software engineering, design, architecture, and operations. My role combined strategic leadership with a strong hands-on approach — from creative concept and project planning to presentations at conferences and client workshops. I continuously expanded my technical understanding to guide the company’s evolution while ensuring that the team remained the creative and operational heart of our projects. Beyond business and creative leadership, I also maintained a clear technical vision and a deep understanding of emerging technologies and their practical applications. Driven by both professional and personal curiosity, I explored how new technologies — from real-time rendering and sensor-based systems to generative AI and interactive design tools — could create tangible value within client projects. This mindset helped position iXtenda as a forward-thinking partner for institutions and brands looking to merge innovation with meaningful experiences. Over time, iXtenda expanded its focus to include 3D real-time rendering, sensor-based interaction, and generative AI technologies — integrating these into immersive experiences for museums, entertainment spaces, and brand installations. From its foundation until 2024, the company grew sustainably, both in scale and profitability. In January 2025, I made the personal decision to sell the company, ensuring that all employees were seamlessly integrated into the successor organization — a transition designed with continuity and team stability in mind.
[iVP - intelligent Virtual Platform]
From Industrial Visualization to Digital Twin & Cloud Computing
Originally conceived as an internal product during iXtenda's early phase, iVP evolved into an independent company in 2022 — driven by growing demand for virtual visualization and planning tools in industrial sales and customer engagement.
The platform emerged from a specific challenge: enabling manufacturing and plant engineering companies to visualize, configure, and simulate complex production environments in an accessible and adaptable way. In collaboration with industry partners such as HOMAG and Porsche Consulting, the initial prototype quickly evolved into a fully integrated component within the engineering and sales cycles of major machinery manufacturers. My role focused on product strategy, enterprise IT integration, and stakeholder coordination — translating complex technical requirements into scalable platform architecture while managing relationships with consulting firms and industrial clients. A core challenge was ensuring that the platform integrated seamlessly into existing corporate IT landscapes, requiring deep understanding of enterprise systems and data architectures. What began as a visualization tool transformed into an enterprise software platform. The evolution required deep integration with CAD, PLM, and ERP systems, enabling real-time visualization of machinery configurations, layout planning, and material flow simulation. With scale came new technical challenges: Azure cloud infrastructure, enterprise-grade encryption, user management, and automated deployment of large datasets. This work reinforced a critical insight: technology only creates value when it integrates into how organizations already operate. The advisory dimension — helping clients understand how a new platform could serve their sales, engineering, and strategic objectives — was as important as the technical implementation itself. Key competencies developed during this period: - Platform and product strategy from prototype to enterprise adoption - Complex enterprise IT integration (CAD, PLM, ERP, CRM) across organizational structures - Technology advisory for industrial and consulting clients -Single-source-of-content architecture for 3D model standardization -Cloud infrastructure design (Microsoft Azure) and deployment automation - Digital twin concepts and real-time factory visualization - VR/AR integration for sales, service, and training applications - Partner coordination with consulting firms and industrial clients - Alignment of technology investments with client business objectives This journey — from concept to enterprise platform — provided deep insight into process-driven innovation and the integration of software within complex corporate IT landscapes. Today, iVP serves a global user base across leading industrial and consulting firms. Since 2025, I have remained a shareholder while stepping back from operational responsibilities, allowing the company to continue its independent growth.
[bmc gmbh]
Strategic Advisory, Program Leadership & Technology Translation
Established in 2022, Brostian Management & Consulting (BMC - operational since 2019, incorporated as a GmbH in 2022.) serves as the platform for my independent advisory and consulting work — operating at the intersection of experience, technology, and business across sports, entertainment, and enterprise environments.
The core of BMC's work lies in strategic advisory, program leadership, and technology translation for organizations navigating complex transformation, innovation, and experience initiatives. This includes serving as a senior sparring partner for executive leadership, interim program or project lead for multi-stakeholder initiatives, and strategic consultant for technology and experience decisions. A central element of this work is technology advisory — helping clients understand how technology can serve their strategic objectives. Whether a sports club seeking to enhance fan engagement, a brand developing sponsorship activation strategies, or an enterprise integrating complex IT systems, the underlying question is always the same: how can technology create measurable value aligned with organizational goals? This requires translating between creative, technical, and commercial perspectives — bridging the gaps that often emerge when ambitious ideas meet operational reality. Complex IT system integration is frequently at the heart of these challenges: experience platforms must connect with CRM systems, data pipelines must feed personalization engines, and sensor networks must integrate with content management and analytics tools. Understanding these interdependencies — and advising clients on how to navigate them — is central to BMC's value proposition. Beyond strategic and technical advisory, a significant dimension of my work involves mediation and structured conflict resolution. Complex projects and transformation initiatives inevitably create friction — between departments, between creative and technical teams, between strategic ambition and operational constraints. Having experienced these dynamics firsthand across multiple organizations and projects, I completed a certification in business mediation to address them constructively. This mediation capability is not a separate service but an integral part of how I lead programs and advise organizations. Whether facilitating alignment between stakeholders with divergent objectives, resolving tensions within project teams, or guiding management boards through difficult decisions, the approach remains the same: listening without judgment, translating between perspectives, and creating the conditions for shared understanding. In my experience, the worst thing a team can do is stop talking — and my role is often to ensure that dialogue continues, even when it becomes difficult. Key competencies applied through BMC: - Senior advisory at CIO, CDO, and executive leadership level - Interim program and project leadership (IT, Digital, Transformation) - Technology advisory — aligning technology investments with brand and business objectives - Complex IT system integration strategy and governance - Experience strategy and architecture for sports, entertainment, and brands - Sponsorship activation and ROI framework development - Operating model design for permanent installations and recurring platforms - Stakeholder translation across creative, technical, and business domains - Business mediation and structured conflict resolution (certified) - Team alignment and facilitation in complex multi-stakeholder environments - Multi-stakeholder governance in complex organizational environments Through BMC, I support organizations including sports clubs, entertainment venues, global brands, and consulting firms — delivering strategic clarity, technology guidance, program governance, and hands-on leadership from conception through operational handover. The goal is always the same: ensuring that technology serves the client's objectives, creates measurable value, and integrates sustainably into how the organization operates — while maintaining the alignment and trust that complex initiatives require.
Through BMC, I now support and invest as an angel investor and advisor, helping young founders turn ideas into sustainable ventures. The exchange with these founders is something I deeply value — every conversation, every project, and every presentation reminds me how much inspiration and learning flow both ways. The second motivation grew from experience as well — from seeing firsthand how conflict, miscommunication, and tension can arise within teams and partnerships, regardless of company size or success. I’ve been through those moments myself, and I know how transformative it can be when a neutral perspective helps to bring clarity and balance back into a team. That’s why I decided to complete a certification in business mediation and to offer neutral, structured conflict resolution for companies, management teams, and shareholders. My role is not to judge, but to listen, to translate, and to guide people toward a shared understanding — because I’ve learned that the worst thing a team can do is stop talking. BMC therefore represents two sides of the same coin: empowering new ideas and sustaining existing ones — through investment, dialogue, and trust.
[epicto gmbh]
Innovation, Sport & Entertainment
At epicto GmbH, I act as a strategic sparring partner for decision-makers and program leads, and take on selective program lead responsibilities where required, supporting clients in developing innovation and experience-driven solutions at the intersection of technology, experience, and business.
Based in Heidelberg, epicto is an owner-managed 80 employee company operating at the intersection of technology, media, and experience design. The company serves clubs, venues, brands, sponsors, and international artists — developing and delivering complex events, installations, and experience formats across sports, entertainment, and corporate contexts. My focus lies on innovation strategy, technology advisory, and the translation of emerging technologies into applicable formats that serve client objectives. A significant portion of this work centers on AI-driven solutions — understanding how artificial intelligence can support organizations, enhance fan and visitor engagement, and create measurable business value. This includes generative AI applications, data-driven personalization, and the integration of intelligent systems into experience architectures. Equally important is the advisory dimension: helping clubs, brands, and sponsors understand how technology investments can serve their strategic goals. This means translating complex technical possibilities into clear recommendations, developing sponsorship activation frameworks with defined ROI metrics, and ensuring that solutions integrate into existing IT and organizational structures. Key competencies applied in this role: - Innovation strategy and technology roadmap development - Technology advisory — aligning innovation investments with client objectives - AI and Generative AI application design for sports and entertainment - Fan engagement architecture and sponsorship activation frameworks - Complex IT system integration within experience platforms - Business value assessment and refinancing models for installations - Stakeholder management across clubs, sponsors, and delivery partners - Translation of complex technologies into accessible experience formats - Long-term partnership development with sports organizations and brands Through years of work within the entertainment industry, I have developed strong connections to professional sports — working closely with top clubs, racing series, and global brands on partnerships rooted in trust, creativity, and shared ambition. At the same time, maintaining relationships with artists, promoters, and venues keeps me connected to the continuous evolution of live entertainment. This role is not an endpoint — it is a continuation. The work remains what it has always been: exploring what's next, translating complexity into clarity, and ensuring that technology serves people, brands, and experiences — creating measurable value aligned with strategic objectives.
Based in Heidelberg, epicto is an owner-managed company with around 80 employees, operating at the intersection of technology, media, and experience design. Its mission is to continuously explore and develop emerging niche markets — many of which I’ve personally grown into over the past decade through genuine curiosity and hands-on experimentation. Unlike in my earlier ventures, where growth and agility were balanced carefully, this role provides the scale and resources to develop and implement new ideas with lasting impact. It allows me to focus on innovation strategy and forward-looking technologies, while collaborating with teams that combine technical precision and creative execution on a high professional level. A clear focus of my current work lies in AI-driven solutions — understanding how artificial intelligence can assist us, how it can support companies, and how we can translate it into tangible applications that create real value. Through years of work within the entertainment industry, I have also developed a deep personal connection to professional sports. Today, I’m grateful to work closely with top clubs, racing series, and global brands, building long-term partnerships rooted in trust, creativity, and shared ambition. At the same time, maintaining strong ties with artists, promoters, and event venues keeps me close to the pulse of live entertainment and its continuous evolution. This new chapter is not an endpoint — it’s a continuation. The journey of innovation never truly ends. Every day is an opportunity to explore what’s next, to create something new, and to make sure it connects meaningfully with the people and partners who experience it.
