Short Profile
Creative-technological conception and on-site project leadership for a large-scale media staging of the Mercedes-Benz Tourismo world premiere, combining vehicle choreography, tracking systems and projection-based show design.
Strategic Role
Creative-Technical Experience Lead | Media Show Design and Project Delivery
Period
4 month
Responsibility
Co-development of the creative and technical concept for the large-scale reveal show
Design of projection-based staging logic integrated into the show choreography
Conceptualization of vehicle tracking and synchronized media interaction
Integration of media technology with live driving choreography
Translation of product innovation into a high-impact experiential reveal format
Project leadership for technical implementation and on-site coordination
Alignment of show narrative, media systems and vehicle movement
Ensuring seamless execution of complex real-time media and tracking systems
Value Contribution
Creation of a dynamic and immersive product reveal format
Positioning of the vehicle as a technological and innovative highlight
Integration of real-time tracking and projection technology for unique staging
Transformation of the reveal into a high-impact media-driven experience
Successful delivery of a technically complex live presentation environment
Strengthening of brand perception through innovation-led show design
Project Description
The project focused on the creative-technological conception and execution of the world premiere presentation for the Mercedes-Benz Tourismo in Brussels. The objective was to stage the vehicle through a large-scale media show combining projection-based environments with live vehicle choreography.
A key element was the integration of a tracked vehicle system synchronized with floor projection and media content, enabling a dynamic interaction between the moving vehicle and the digital stage environment. This approach transformed the reveal into a multi-sensory experience where product innovation was communicated through motion, media and spatial design.
In addition to creative-technological concept development, the role included project leadership for technical implementation and on-site execution, ensuring reliable performance of complex real-time media and tracking systems.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.
Mercedes-Benz Tourismo World Premiere Brussels | Media Show & Vehicle Choreography
Responsibility
Co-development of the creative and technical concept for the large-scale reveal show
Design of projection-based staging logic integrated into the show choreography
Conceptualization of vehicle tracking and synchronized media interaction
Integration of media technology with live driving choreography
Translation of product innovation into a high-impact experiential reveal format
Project leadership for technical implementation and on-site coordination
Alignment of show narrative, media systems and vehicle movement
Ensuring seamless execution of complex real-time media and tracking systems
Value Contribution
Creation of a dynamic and immersive product reveal format
Positioning of the vehicle as a technological and innovative highlight
Integration of real-time tracking and projection technology for unique staging
Transformation of the reveal into a high-impact media-driven experience
Successful delivery of a technically complex live presentation environment
Strengthening of brand perception through innovation-led show design
Project Description
The project focused on the creative-technological conception and execution of the world premiere presentation for the Mercedes-Benz Tourismo in Brussels. The objective was to stage the vehicle through a large-scale media show combining projection-based environments with live vehicle choreography.
A key element was the integration of a tracked vehicle system synchronized with floor projection and media content, enabling a dynamic interaction between the moving vehicle and the digital stage environment. This approach transformed the reveal into a multi-sensory experience where product innovation was communicated through motion, media and spatial design.
In addition to creative-technological concept development, the role included project leadership for technical implementation and on-site execution, ensuring reliable performance of complex real-time media and tracking systems.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.