Short Profile
Creative and conceptual co-creation of media content, show staging and technology integration for the Hyundai press conference at the Geneva International Motor Show, combining brand reveal, product storytelling and media-driven presentation formats.
Strategic Role
Co-Creator & Media Concept Strategist | Show Staging, Media Systems and Press Experience
Period
4 months
Responsibility
Co-creation and conceptual development of media content for the press conference environment
Contribution to overall show staging and reveal dramaturgy for the vehicle presentation
Conceptual design of the media architecture supporting brand and product storytelling
Integration of video media and advanced visual systems into the live presentation format
Creative and technical conception of visual systems aligned with Hyundai’s brand positioning
Participation in aligning executive messaging with media and reveal flow
Support in planning and definition of the media technology infrastructure
Collaboration with multidisciplinary teams across creative, technical and production domains
Value Contribution
Creation of a cohesive media-driven press conference experience
Positioning of the vehicle reveal within a technology-led brand narrative
Integration of advanced media systems into an international motor show presentation
Strengthening of product perception through synchronized media storytelling
Alignment of executive communication, visual content and show flow
Contribution to a high-impact global automotive press format
Project Description
The project involved co-creation of the media and show concept for the Hyundai press conference at the Geneva International Motor Show. Similar in structure to other international automotive press formats, the objective was to merge brand communication, product storytelling and media-driven staging into a unified live experience.
Media content, reveal dramaturgy and visual systems were developed to support both the vehicle presentation and the overall brand narrative. The approach ensured alignment between spoken communication, visual storytelling and spatial staging.
In addition to media concept development, the role contributed to technology infrastructure planning and show logic, ensuring that media systems enhanced brand positioning while operating reliably within the press conference environment.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.
Hyundai Press Conference | Geneva International Motor Show Vehicle Premiere
Responsibility
Co-creation and conceptual development of media content for the press conference environment
Contribution to overall show staging and reveal dramaturgy for the vehicle presentation
Conceptual design of the media architecture supporting brand and product storytelling
Integration of video media and advanced visual systems into the live presentation format
Creative and technical conception of visual systems aligned with Hyundai’s brand positioning
Participation in aligning executive messaging with media and reveal flow
Support in planning and definition of the media technology infrastructure
Collaboration with multidisciplinary teams across creative, technical and production domains
Value Contribution
Creation of a cohesive media-driven press conference experience
Positioning of the vehicle reveal within a technology-led brand narrative
Integration of advanced media systems into an international motor show presentation
Strengthening of product perception through synchronized media storytelling
Alignment of executive communication, visual content and show flow
Contribution to a high-impact global automotive press format
Project Description
The project involved co-creation of the media and show concept for the Hyundai press conference at the Geneva International Motor Show. Similar in structure to other international automotive press formats, the objective was to merge brand communication, product storytelling and media-driven staging into a unified live experience.
Media content, reveal dramaturgy and visual systems were developed to support both the vehicle presentation and the overall brand narrative. The approach ensured alignment between spoken communication, visual storytelling and spatial staging.
In addition to media concept development, the role contributed to technology infrastructure planning and show logic, ensuring that media systems enhanced brand positioning while operating reliably within the press conference environment.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.