Short Profile
Co-creation of the show and product engagement concept for the Audi Q3 world premiere in Guangzhou, combining media-driven reveal staging with interactive brand engagement and audience participation formats.
Strategic Role
Co-Creator & Co- Experience Strategist | Show Design, Interactive Engagement and Product Storytelling
Period
4 month
Responsibility
Co-development of the overall show and product engagement concept within a multidisciplinary team
Conceptual contribution to reveal dramaturgy, show flow and media staging logic
Design of interactive brand engagement and audience participation formats
Development of touchpoints enabling visitors to interact with the product and brand narrative
Integration of media design elements to enhance product perception and storytelling
Co-lead role in structuring the reveal show and associated communication formats
Support of stakeholder and client communication throughout the project lifecycle
On-site project leadership and coordination during implementation phase
Value Contribution
Creation of a cohesive show concept reinforcing brand and product positioning
Integration of interactive engagement formats enhancing audience involvement
Strengthening of experiential product perception through participatory storytelling
Contribution to a seamless connection between reveal show and engagement zones
Successful collaboration across creative, technical and client stakeholders
Delivery of a high-impact international automotive launch experience
Credits
Project Description
The project involved co-creation of the show and product engagement concept for the Audi Q3 world premiere in Guangzhou. Similar in structure to other large-scale automotive launches, the role focused on shaping both the reveal show dramaturgy and the interactive experience layer.
In addition to media-driven staging and structured show flow, interactive brand engagement formats were developed to enable visitors to engage directly with the product and brand story. These touchpoints supported deeper audience involvement and extended the narrative beyond the reveal moment.
Responsibilities included conceptual contributions, co-lead involvement, on-site implementation oversight and stakeholder communication, ensuring alignment between creative vision, audience experience and production execution.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.
Audi Q3 World Premiere Guangzhou | Show Concept & Interactive Brand Engagement
Responsibility
Co-development of the overall show and product engagement concept within a multidisciplinary team
Conceptual contribution to reveal dramaturgy, show flow and media staging logic
Design of interactive brand engagement and audience participation formats
Development of touchpoints enabling visitors to interact with the product and brand narrative
Integration of media design elements to enhance product perception and storytelling
Co-lead role in structuring the reveal show and associated communication formats
Support of stakeholder and client communication throughout the project lifecycle
On-site project leadership and coordination during implementation phase
Value Contribution
Creation of a cohesive show concept reinforcing brand and product positioning
Integration of interactive engagement formats enhancing audience involvement
Strengthening of experiential product perception through participatory storytelling
Contribution to a seamless connection between reveal show and engagement zones
Successful collaboration across creative, technical and client stakeholders
Delivery of a high-impact international automotive launch experience
Credits
Project Description
The project involved co-creation of the show and product engagement concept for the Audi Q3 world premiere in Guangzhou. Similar in structure to other large-scale automotive launches, the role focused on shaping both the reveal show dramaturgy and the interactive experience layer.
In addition to media-driven staging and structured show flow, interactive brand engagement formats were developed to enable visitors to engage directly with the product and brand story. These touchpoints supported deeper audience involvement and extended the narrative beyond the reveal moment.
Responsibilities included conceptual contributions, co-lead involvement, on-site implementation oversight and stakeholder communication, ensuring alignment between creative vision, audience experience and production execution.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.