Short Profile
Creative and conceptual co-creation of media content, immersive show staging and advanced media technology integration for the Audi DigiLab press conference vehicle premiere.
Strategic Role
Co-Creator & Media Concept Strategist | Immersive Show Staging, Media Systems and Press Experience
Period
3 month
Responsibility
Co-creation and conceptual development of media content for the press conference environment
Contribution to overall show staging and reveal dramaturgy for the vehicle presentation
Conceptual design of immersive media architecture supporting the DigiLab show concept
Special media staging conception using advanced and experimental media technologies
Technology scouting and evaluation for innovative immersive show applications
Integration of video media and real-time visual systems into the live presentation format
Creative and technical conception of visual systems supporting product storytelling
Support in planning and definition of the media technology infrastructure
Collaboration with multidisciplinary teams across creative, technical and production domains
Value Contribution
Creation of an immersive, media-driven press conference experience
Positioning of the vehicle reveal within an innovation-focused visual narrative
Integration of advanced media technologies into a live automotive presentation
Strengthening of product perception through immersive visual storytelling
Alignment of executive communication, media systems and show flow
Contribution to a high-impact international vehicle premiere format
Project Description
The Audi DigiLab press conference was conceived as a technology-driven vehicle premiere format. The project involved co-creation of the media concept and immersive show staging environment.
In addition to standard press reveal responsibilities, the role focused strongly on special media staging, technology scouting and the conception of advanced immersive media systems. Innovative media technologies were evaluated and integrated to create a distinctive visual and spatial show environment aligned with Audi’s innovation positioning.
Media content, reveal dramaturgy and technology infrastructure were developed to ensure that spoken communication, product storytelling and immersive visuals formed a coherent and high-impact experience.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.
Audi DigiLab Press Conference | Vehicle Premiere Media Experience
Responsibility
Co-creation and conceptual development of media content for the press conference environment
Contribution to overall show staging and reveal dramaturgy for the vehicle presentation
Conceptual design of immersive media architecture supporting the DigiLab show concept
Special media staging conception using advanced and experimental media technologies
Technology scouting and evaluation for innovative immersive show applications
Integration of video media and real-time visual systems into the live presentation format
Creative and technical conception of visual systems supporting product storytelling
Support in planning and definition of the media technology infrastructure
Collaboration with multidisciplinary teams across creative, technical and production domains
Value Contribution
Creation of an immersive, media-driven press conference experience
Positioning of the vehicle reveal within an innovation-focused visual narrative
Integration of advanced media technologies into a live automotive presentation
Strengthening of product perception through immersive visual storytelling
Alignment of executive communication, media systems and show flow
Contribution to a high-impact international vehicle premiere format
Project Description
The Audi DigiLab press conference was conceived as a technology-driven vehicle premiere format. The project involved co-creation of the media concept and immersive show staging environment.
In addition to standard press reveal responsibilities, the role focused strongly on special media staging, technology scouting and the conception of advanced immersive media systems. Innovative media technologies were evaluated and integrated to create a distinctive visual and spatial show environment aligned with Audi’s innovation positioning.
Media content, reveal dramaturgy and technology infrastructure were developed to ensure that spoken communication, product storytelling and immersive visuals formed a coherent and high-impact experience.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.



