top of page

Short Profile

Creative and conceptual co-creation of media content, immersive show staging and advanced media technology integration for the Audi DigiLab press conference vehicle premiere.

Strategic Role

Co-Creator & Media Concept Strategist | Immersive Show Staging, Media Systems and Press Experience

Period

3 month

Responsibility

  • Co-creation and conceptual development of media content for the press conference environment

  • Contribution to overall show staging and reveal dramaturgy for the vehicle presentation

  • Conceptual design of immersive media architecture supporting the DigiLab show concept

  • Special media staging conception using advanced and experimental media technologies

  • Technology scouting and evaluation for innovative immersive show applications

  • Integration of video media and real-time visual systems into the live presentation format

  • Creative and technical conception of visual systems supporting product storytelling

  • Support in planning and definition of the media technology infrastructure

  • Collaboration with multidisciplinary teams across creative, technical and production domains

Value Contribution

  • Creation of an immersive, media-driven press conference experience

  • Positioning of the vehicle reveal within an innovation-focused visual narrative

  • Integration of advanced media technologies into a live automotive presentation

  • Strengthening of product perception through immersive visual storytelling

  • Alignment of executive communication, media systems and show flow

  • Contribution to a high-impact international vehicle premiere format

Project Description

The Audi DigiLab press conference was conceived as a technology-driven vehicle premiere format. The project involved co-creation of the media concept and immersive show staging environment.

In addition to standard press reveal responsibilities, the role focused strongly on special media staging, technology scouting and the conception of advanced immersive media systems. Innovative media technologies were evaluated and integrated to create a distinctive visual and spatial show environment aligned with Audi’s innovation positioning.

Media content, reveal dramaturgy and technology infrastructure were developed to ensure that spoken communication, product storytelling and immersive visuals formed a coherent and high-impact experience.

Client Reference

For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.

Audi DigiLab Press Conference | Vehicle Premiere Media Experience

Responsibility

  • Co-creation and conceptual development of media content for the press conference environment

  • Contribution to overall show staging and reveal dramaturgy for the vehicle presentation

  • Conceptual design of immersive media architecture supporting the DigiLab show concept

  • Special media staging conception using advanced and experimental media technologies

  • Technology scouting and evaluation for innovative immersive show applications

  • Integration of video media and real-time visual systems into the live presentation format

  • Creative and technical conception of visual systems supporting product storytelling

  • Support in planning and definition of the media technology infrastructure

  • Collaboration with multidisciplinary teams across creative, technical and production domains

Value Contribution

  • Creation of an immersive, media-driven press conference experience

  • Positioning of the vehicle reveal within an innovation-focused visual narrative

  • Integration of advanced media technologies into a live automotive presentation

  • Strengthening of product perception through immersive visual storytelling

  • Alignment of executive communication, media systems and show flow

  • Contribution to a high-impact international vehicle premiere format

Project Description

The Audi DigiLab press conference was conceived as a technology-driven vehicle premiere format. The project involved co-creation of the media concept and immersive show staging environment.

In addition to standard press reveal responsibilities, the role focused strongly on special media staging, technology scouting and the conception of advanced immersive media systems. Innovative media technologies were evaluated and integrated to create a distinctive visual and spatial show environment aligned with Audi’s innovation positioning.

Media content, reveal dramaturgy and technology infrastructure were developed to ensure that spoken communication, product storytelling and immersive visuals formed a coherent and high-impact experience.

Client Reference

For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.

bottom of page