About.

Over 15 years of experience at the intersection of sports, live entertainment, and brand experience – with a focus on strategy, innovation, and leadership.

After founding and scaling companies of up to 30 employees, and completing multiple successful exits, I now hold a C-level position in a 100-person innovation-driven company. Across these roles, I’ve developed a deep understanding of how to lead teams, shape strategies, and build experiences that resonate – both internally and externally.

Today, I support organizations in developing future-oriented structures, projects, positioning themselves clearly in complex environments, and creating experiences that make a difference – for their brand, their customers, and their partners. I advise startups, established companies, and brands on strategic development – and invest selectively in ideas with long-term relevance and potential.

Bringing Strategy, Experience & Technology Together.

15+ years of leadership in innovation, brand experience, and organizational development
Founder of multiple ventures and executive in a mid-sized innovation company
Full-spectrum experience: strategy, sales, marketing, product, execution
Deep understanding of corporate structures, departments, and cross-functional processes
Skilled at translating between disciplines and aligning technical and non-technical stakeholders
Strong in defining, communicating, and tracking complex requirements across teams
Effective communicator – from creative teams to C-level decision-makers
Known for bringing entrepreneurial thinking into complex, larger structures

What I bring to the table, is not a fixed framework, but the ability to create clarity and direction in complex projects – helping teams work across disciplines and ensuring that ideas are both emotionally resonant and strategically grounded.