Short Profile
Creative and conceptual co-creation of media content, immersive show staging and advanced media technology integration for the Audi A5 premiere in Ingolstadt, including large-scale architectural projection mapping on the Audi headquarters.
Strategic Role
Co-Creator & Media Concept Strategist | Immersive Show Staging, Projection Mapping and Press Experience
Period
3 months
Responsibility
Co-creation and conceptual development of media content for the vehicle premiere environment
Contribution to overall show staging and reveal dramaturgy for the Audi A5 presentation
Conceptual design of immersive media architecture supporting the “Big Bang” show concept
Strategic and creative conception of large-scale projection mapping on the Audi headquarters façade
Integration of video media and real-time visual systems into the live presentation format
Creative and technical conception of visual systems supporting product storytelling
Support in planning and definition of the media technology infrastructure
Collaboration with multidisciplinary teams across creative, technical and production domains
Value Contribution
Creation of a high-impact, media-driven vehicle premiere experience
Positioning of the Audi A5 reveal within a technology-led visual narrative
Integration of architectural projection mapping into the overall brand experience
Strengthening of product perception through large-scale immersive storytelling
Alignment of executive communication, media systems and show flow
Contribution to a landmark brand presentation at Audi’s headquarters
Credits
Project Description
The Audi “Big Bang” event in Ingolstadt marked the premiere of the Audi A5 and combined vehicle reveal staging with a large-scale architectural projection mapping experience. The project involved co-creation of the media and show concept, aligning product communication with immersive visual storytelling.
In addition to standard reveal responsibilities, a key component was the strategic and creative conception of projection mapping on the Audi headquarters, transforming the building into an integral part of the brand narrative. Media content, reveal dramaturgy and technology infrastructure were developed to ensure a seamless connection between live performance, architectural visuals and product storytelling.
The result was a landmark brand presentation where vehicle reveal, immersive media systems and architectural staging formed a unified, high-impact experience.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.
Audi “Big Bang” Premiere Ingolstadt | A5 Reveal & Architectural Projection Experience
Responsibility
Co-creation and conceptual development of media content for the vehicle premiere environment
Contribution to overall show staging and reveal dramaturgy for the Audi A5 presentation
Conceptual design of immersive media architecture supporting the “Big Bang” show concept
Strategic and creative conception of large-scale projection mapping on the Audi headquarters façade
Integration of video media and real-time visual systems into the live presentation format
Creative and technical conception of visual systems supporting product storytelling
Support in planning and definition of the media technology infrastructure
Collaboration with multidisciplinary teams across creative, technical and production domains
Value Contribution
Creation of a high-impact, media-driven vehicle premiere experience
Positioning of the Audi A5 reveal within a technology-led visual narrative
Integration of architectural projection mapping into the overall brand experience
Strengthening of product perception through large-scale immersive storytelling
Alignment of executive communication, media systems and show flow
Contribution to a landmark brand presentation at Audi’s headquarters
Credits
Project Description
The Audi “Big Bang” event in Ingolstadt marked the premiere of the Audi A5 and combined vehicle reveal staging with a large-scale architectural projection mapping experience. The project involved co-creation of the media and show concept, aligning product communication with immersive visual storytelling.
In addition to standard reveal responsibilities, a key component was the strategic and creative conception of projection mapping on the Audi headquarters, transforming the building into an integral part of the brand narrative. Media content, reveal dramaturgy and technology infrastructure were developed to ensure a seamless connection between live performance, architectural visuals and product storytelling.
The result was a landmark brand presentation where vehicle reveal, immersive media systems and architectural staging formed a unified, high-impact experience.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.