Short Profile
Senior Advisor & Experience Strategist | Brand Engagement, Hospitality Experience and Fan Activation
Strategic Role
Long-term strategic development of customer engagement, brand experience and hospitality-driven activation formats within the Formula E ecosystem, working with brands such as ABB, Julius Baer and Formula E itself.
Period
10 Seasons - ongoing
Responsibility
Strategic conception and advisory for brand and customer engagement formats within Formula E environments
Development of hospitality-driven experience concepts across Race Clubs, Fan Hospitality and Fan Villages
Translation of brand identity into interactive and emotionally resonant guest experiences
Design of engagement mechanics supporting long-term customer relationship building
Conceptualization of scalable activation formats adaptable to different race locations and partners
Integration of brand marketing, experiential storytelling and guest journey design
Advisory on sponsor and partner positioning within hospitality and fan environments
Orchestration of experience, technology and content components for cohesive brand presence
As this work comprises a wide range of activations, assignments, and projects over the past years, I would be happy to share further details in direct conversation.
Value Contribution
Strengthening of brand identity through experiential hospitality environments
Creation of structured engagement formats connecting brand storytelling with real guest interaction
Support of long-term customer relationship development in high-value hospitality contexts
Transformation of hospitality areas into branded experience platforms
Delivery of scalable engagement concepts across multiple race events and markets
Alignment of brand marketing, fan engagement and hospitality strategy
Credits
Project Description
For over ten years, the project encompasses the strategic development and delivery of customer engagement and brand experience initiatives within the Formula E ecosystem, including collaborations with ABB, Julius Baer and Formula E itself.
The work spans Race Clubs, Fan Hospitality and Fan Villages, with a strong focus on hospitality experience as a key lever for brand perception and relationship building. Activations range from targeted engagement formats to large-scale experiential installations, always embedded within broader brand marketing and hospitality strategies.
The core objective is to transfer brand identity into tangible experiences, foster emotional fan and guest engagement, and create meaningful customer relationship touchpoints within premium event environments.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.
Formula E | Brand Experience & Hospitality Engagement Ecosystem
Responsibility
Strategic conception and advisory for brand and customer engagement formats within Formula E environments
Development of hospitality-driven experience concepts across Race Clubs, Fan Hospitality and Fan Villages
Translation of brand identity into interactive and emotionally resonant guest experiences
Design of engagement mechanics supporting long-term customer relationship building
Conceptualization of scalable activation formats adaptable to different race locations and partners
Integration of brand marketing, experiential storytelling and guest journey design
Advisory on sponsor and partner positioning within hospitality and fan environments
Orchestration of experience, technology and content components for cohesive brand presence
As this work comprises a wide range of activations, assignments, and projects over the past years, I would be happy to share further details in direct conversation.
Value Contribution
Strengthening of brand identity through experiential hospitality environments
Creation of structured engagement formats connecting brand storytelling with real guest interaction
Support of long-term customer relationship development in high-value hospitality contexts
Transformation of hospitality areas into branded experience platforms
Delivery of scalable engagement concepts across multiple race events and markets
Alignment of brand marketing, fan engagement and hospitality strategy
Credits
Project Description
For over ten years, the project encompasses the strategic development and delivery of customer engagement and brand experience initiatives within the Formula E ecosystem, including collaborations with ABB, Julius Baer and Formula E itself.
The work spans Race Clubs, Fan Hospitality and Fan Villages, with a strong focus on hospitality experience as a key lever for brand perception and relationship building. Activations range from targeted engagement formats to large-scale experiential installations, always embedded within broader brand marketing and hospitality strategies.
The core objective is to transfer brand identity into tangible experiences, foster emotional fan and guest engagement, and create meaningful customer relationship touchpoints within premium event environments.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.