Short Profile
Multi-year conception and development of technology-driven brand and product launch events for IWC, primarily in Euope & Asia markets, focusing on immersive storytelling, brand value communication and experiential product staging.
Strategic Role
Experience Strategist & Media Technology Consultant | Brand Engagement and Product Storytelling
Period
3 years
Responsibility
Strategic and conceptual development of brand and product launch event formats
Translation of brand values and identity into experiential storytelling environments
Conceptual technology scouting to identify innovative media solutions for product staging
Design of immersive presentation formats highlighting product features and brand positioning
Integration of media technology to create emotionally engaging brand experiences
Advisory on balancing technological innovation with brand aesthetics and narrative clarity
Support of spatial and scenographic concepts through media-driven elements
Ensuring coherence between product communication, brand storytelling and visitor experience
Value Contribution
Transformation of product launches into immersive brand experience platforms
Strengthening of brand perception through technology-supported storytelling
Creation of memorable product reveal and engagement moments
Elevation of brand value communication through experiential staging
Development of adaptable media and storytelling concepts for future launches
Alignment of innovation, narrative and brand identity across event formats
Project Description
Over several years, the project encompassed the conception and delivery of special launch events for IWC, primarily across Euopean & Asian markets. The focus was on combining brand engagement, storytelling and product staging into cohesive, technology-enhanced experience formats.
Through conceptual technology scouting and media-driven design, products and brand values were translated into immersive environments that made technical and brand attributes tangible for guests. Media installations and scenographic elements supported emotionally resonant narratives while maintaining alignment with the brand’s identity and positioning.
The result was a series of high-impact launch experiences where innovation in media technology served as a tool to enhance brand storytelling and deepen audience engagement.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.
IWC Schaffhausen | Brand & Product Launch Experience
Responsibility
Strategic and conceptual development of brand and product launch event formats
Translation of brand values and identity into experiential storytelling environments
Conceptual technology scouting to identify innovative media solutions for product staging
Design of immersive presentation formats highlighting product features and brand positioning
Integration of media technology to create emotionally engaging brand experiences
Advisory on balancing technological innovation with brand aesthetics and narrative clarity
Support of spatial and scenographic concepts through media-driven elements
Ensuring coherence between product communication, brand storytelling and visitor experience
Value Contribution
Transformation of product launches into immersive brand experience platforms
Strengthening of brand perception through technology-supported storytelling
Creation of memorable product reveal and engagement moments
Elevation of brand value communication through experiential staging
Development of adaptable media and storytelling concepts for future launches
Alignment of innovation, narrative and brand identity across event formats
Project Description
Over several years, the project encompassed the conception and delivery of special launch events for IWC, primarily across Euopean & Asian markets. The focus was on combining brand engagement, storytelling and product staging into cohesive, technology-enhanced experience formats.
Through conceptual technology scouting and media-driven design, products and brand values were translated into immersive environments that made technical and brand attributes tangible for guests. Media installations and scenographic elements supported emotionally resonant narratives while maintaining alignment with the brand’s identity and positioning.
The result was a series of high-impact launch experiences where innovation in media technology served as a tool to enhance brand storytelling and deepen audience engagement.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.