Short Profile
Co-creation of the show and product engagement concept for the FAW-Volkswagen A7 world premiere in China, combining media design, brand experience strategy and structured reveal dramaturgy.
Strategic Role
Co-Creator & Co- Experience Strategist | Show Design, Brand Experience and Product Engagement
Period
3 month
Responsibility
Co-development of the overall show and product engagement concept within a multidisciplinary team
Conceptual contribution to reveal dramaturgy, show flow and media staging logic
Design of brand and product touchpoints supporting perception and storytelling
Integration of media design elements to enhance product and brand visibility
Co-lead role in shaping the structure of the reveal show and subsequent press conference
Support of stakeholder and client communication throughout the project lifecycle
On-site project leadership and coordination during implementation phase
Alignment of brand experience objectives with production and technical realities
Value Contribution
Creation of a cohesive show concept reinforcing brand and product positioning
Structured integration of engagement touchpoints into the world premiere environment
Strengthening of media-driven product perception during the reveal moment
Contribution to a seamless transition from show reveal to press communication format
Successful collaboration across creative, technical and client stakeholders
Delivery of a high-impact international automotive launch experience
Credits
Project Description
The project involved co-creation of the show and product engagement concept for the FAW-Volkswagen A7 world premiere in China. Working as part of a collaborative team, the role focused on shaping the experiential and narrative structure of the event, including the reveal show and the following press conference format.
Media design, brand experience elements and interactive touchpoints were developed to support brand perception and product storytelling. The approach ensured that media staging, show flow and spatial engagement formats formed a coherent experiential framework.
In addition to conceptual contributions, responsibilities included co-lead project involvement, on-site implementation oversight and ongoing stakeholder communication, ensuring alignment between creative intent, client expectations and production execution.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.
FAW-Volkswagen A7 World Premiere China | Show Concept & Product Engagement
Responsibility
Co-development of the overall show and product engagement concept within a multidisciplinary team
Conceptual contribution to reveal dramaturgy, show flow and media staging logic
Design of brand and product touchpoints supporting perception and storytelling
Integration of media design elements to enhance product and brand visibility
Co-lead role in shaping the structure of the reveal show and subsequent press conference
Support of stakeholder and client communication throughout the project lifecycle
On-site project leadership and coordination during implementation phase
Alignment of brand experience objectives with production and technical realities
Value Contribution
Creation of a cohesive show concept reinforcing brand and product positioning
Structured integration of engagement touchpoints into the world premiere environment
Strengthening of media-driven product perception during the reveal moment
Contribution to a seamless transition from show reveal to press communication format
Successful collaboration across creative, technical and client stakeholders
Delivery of a high-impact international automotive launch experience
Credits
Project Description
The project involved co-creation of the show and product engagement concept for the FAW-Volkswagen A7 world premiere in China. Working as part of a collaborative team, the role focused on shaping the experiential and narrative structure of the event, including the reveal show and the following press conference format.
Media design, brand experience elements and interactive touchpoints were developed to support brand perception and product storytelling. The approach ensured that media staging, show flow and spatial engagement formats formed a coherent experiential framework.
In addition to conceptual contributions, responsibilities included co-lead project involvement, on-site implementation oversight and ongoing stakeholder communication, ensuring alignment between creative intent, client expectations and production execution.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.