Short Profile
Creative-strategic development of a technology-driven brand activation for Novartis, combining generative AI, storytelling, moving image installations and immersive brand experience.
Strategic Role
Creative & Strategic Advisor | Brand Experience, Engagement Architecture and Touchpoint Strategy
Period
6 month
Responsibility
End-to-end creative and strategic advisory for Novartis brand activation in collaboration with the lead agency
Concept development for engagement-driven brand touchpoints within the stand environment
Strategic translation of brand identity and communication objectives into experiential formats
Design of interactive engagement mechanics combining generative AI and participatory experiences
Definition of content and storytelling logic across moving image surfaces and media installations
Development of brand perception strategy through immersive and emotionally resonant experiences
Alignment of technology, content and spatial design to ensure a coherent brand narrative
Advisory on experience flows and visitor interaction journeys
Value Contribution
Positioning of Novartis as an innovative, forward-looking brand through experiential technology
Creation of memorable brand moments increasing emotional resonance and engagement
Transformation of the stand into an interactive brand communication platform
Integration of generative AI as a storytelling and participation driver
Strengthening of brand identity through immersive visual and narrative environments
Development of a scalable activation logic for future brand experience formats
Credits & Agency
Project Description
The project involved the creative and strategic conception of a Novartis brand activation at the Eurovision Song Contest, developed in close collaboration with the lead agency. The objective was to translate brand values, identity and communication goals into an immersive, technology-enhanced experience environment.
The activation combined generative AI applications, large-format moving image surfaces, interactive engagement elements and a coherent storytelling framework to create a participatory brand experience. Visitors were invited to engage with the brand through technology-driven touchpoints designed to generate emotional connection and strong visual impact.
By aligning content, technology and spatial design, the stand functioned as a dynamic brand communication platform, reinforcing Novartis’ innovative positioning and enabling scalable experience concepts for future activations.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.
Novartis | Brand Activation at Eurovision Song Contest
Responsibility
End-to-end creative and strategic advisory for Novartis brand activation in collaboration with the lead agency
Concept development for engagement-driven brand touchpoints within the stand environment
Strategic translation of brand identity and communication objectives into experiential formats
Design of interactive engagement mechanics combining generative AI and participatory experiences
Definition of content and storytelling logic across moving image surfaces and media installations
Development of brand perception strategy through immersive and emotionally resonant experiences
Alignment of technology, content and spatial design to ensure a coherent brand narrative
Advisory on experience flows and visitor interaction journeys
Value Contribution
Positioning of Novartis as an innovative, forward-looking brand through experiential technology
Creation of memorable brand moments increasing emotional resonance and engagement
Transformation of the stand into an interactive brand communication platform
Integration of generative AI as a storytelling and participation driver
Strengthening of brand identity through immersive visual and narrative environments
Development of a scalable activation logic for future brand experience formats
Credits & Agency
Project Description
The project involved the creative and strategic conception of a Novartis brand activation at the Eurovision Song Contest, developed in close collaboration with the lead agency. The objective was to translate brand values, identity and communication goals into an immersive, technology-enhanced experience environment.
The activation combined generative AI applications, large-format moving image surfaces, interactive engagement elements and a coherent storytelling framework to create a participatory brand experience. Visitors were invited to engage with the brand through technology-driven touchpoints designed to generate emotional connection and strong visual impact.
By aligning content, technology and spatial design, the stand functioned as a dynamic brand communication platform, reinforcing Novartis’ innovative positioning and enabling scalable experience concepts for future activations.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.