Short Profile
BVB Jersey Customizer — POS Retail Strategy, System Integration & Fan Experience Transformation
Strategic Role
Interim Program Lead | Digital Retail Platform & Operating Model
Period
12 moth
Responsibility
Responsible for the overall concept, system logic, and operating model of the Jersey Customizer, acting as the central integrator between fan experience, retail operations, production workflows, and IT systems.
My responsibilities included:
Conceptual design and system governance of the interactive in-store jersey configurator
Definition of the complete configurator flow, from user interaction to order confirmation
Design of the end-to-end operating model for automated order handling
Structuring the system architecture connecting
Coordination across retail, production, and IT, ensuring a stable, staff-independent workflow
Preparation for future ERP migration, including readiness for Microsoft Dynamics Business Central from 2026
Value Contribution
The project delivered clear, measurable value across experience, operations, and strategy - Fan Experience
Intuitive digital shopping with transparent pricing and availability
Real-time visibility of waiting times and order status
Strong emotional connection through personalization and immersion
Increased dwell time and overall attractiveness of the fan shop location
Operational Efficiency
Fully automated order processing with no manual data transfer
Reduced operational load on retail staff
Higher throughput through parallel stations and faster processing
Average waiting time reduced by 14 minutes
Business & Strategic Value
Average +18% revenue increase per season
Increased service capacity during peak times
Improved data foundation for analysis of products, locations, personalization options, and demand patterns
Optimized inventory and cost management
The solution established the club as the first football organization to implement a complete end-to-end self-service system for personalized jerseys, including integrated digital queue management.
Project Description
The Jersey Customizer goes beyond a single retail installation. It represents a scalable POS retail strategy, combining:
Experience-driven fan engagement
Robust system integration and automation
Clear operational governance
The project strengthened the club’s positioning as an innovation leader in sports retail, increased the perceived value of merchandise, and created a transferable blueprint for other clubs and sports organizations—without dependency on individual partners or manual processes.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.
BVB | Jersey Customizer | Retail
Responsibility
Responsible for the overall concept, system logic, and operating model of the Jersey Customizer, acting as the central integrator between fan experience, retail operations, production workflows, and IT systems.
My responsibilities included:
Conceptual design and system governance of the interactive in-store jersey configurator
Definition of the complete configurator flow, from user interaction to order confirmation
Design of the end-to-end operating model for automated order handling
Structuring the system architecture connecting
Coordination across retail, production, and IT, ensuring a stable, staff-independent workflow
Preparation for future ERP migration, including readiness for Microsoft Dynamics Business Central from 2026
Value Contribution
The project delivered clear, measurable value across experience, operations, and strategy - Fan Experience
Intuitive digital shopping with transparent pricing and availability
Real-time visibility of waiting times and order status
Strong emotional connection through personalization and immersion
Increased dwell time and overall attractiveness of the fan shop location
Operational Efficiency
Fully automated order processing with no manual data transfer
Reduced operational load on retail staff
Higher throughput through parallel stations and faster processing
Average waiting time reduced by 14 minutes
Business & Strategic Value
Average +18% revenue increase per season
Increased service capacity during peak times
Improved data foundation for analysis of products, locations, personalization options, and demand patterns
Optimized inventory and cost management
The solution established the club as the first football organization to implement a complete end-to-end self-service system for personalized jerseys, including integrated digital queue management.
Project Description
The Jersey Customizer goes beyond a single retail installation. It represents a scalable POS retail strategy, combining:
Experience-driven fan engagement
Robust system integration and automation
Clear operational governance
The project strengthened the club’s positioning as an innovation leader in sports retail, increased the perceived value of merchandise, and created a transferable blueprint for other clubs and sports organizations—without dependency on individual partners or manual processes.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.