Short Profile
Strategic conception of interactive fan engagement and media-driven experience formats within the FC Augsburg fan shop environment, combining retail experience, technology integration and customer relationship touchpoints.
Strategic Role
Experience Strategist & Concept Lead | Interactive Fan Engagement and Media Installations
Period
6 month
Responsibility
Strategic conception of interactive fan engagement formats within the retail environment
Development of customer relationship touchpoints and in-store engagement stations
Technical scouting and evaluation of suitable media technology for permanent store installations
Definition of the media installation strategy aligned with brand, fan journey and spatial design
Concept development for Mixed Reality hotspots to create immersive in-store fan moments
Design of engagement mechanics connecting physical retail interaction with digital participation
Translation of club identity into experiential retail formats
Advisory on scalable engagement concepts for future store environments
Value Contribution
Transformation of the fan shop from a transactional retail space into an experiential engagement environment
Creation of interactive touchpoints increasing dwell time and fan interaction
Integration of technology-driven experiences into the retail journey
Strengthening of emotional fan connection through immersive brand moments
Establishment of structured customer engagement stations enabling future CRM integration
Development of scalable media and engagement concepts for long-term retail
Project Description
The project focuses on the strategic development of interactive experience and engagement concepts for the FC Augsburg fan shop. The objective is to evolve the retail space into a hybrid environment that combines merchandise, digital interaction and immersive brand storytelling.
Key elements include the design of customer relationship stations, Mixed Reality-based fan engagement hotspots and the integration of media technology installations that support participatory, emotionally driven fan experiences.
Through technical scouting, strategic media planning and experiential concept development, the fan shop is positioned as a forward-looking engagement platform connecting physical retail, digital interaction and long-term fan relationship building.
Images & Credits:
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.
FC Augsburg | Retail Fan Experience & Engagement Strategy
Responsibility
Strategic conception of interactive fan engagement formats within the retail environment
Development of customer relationship touchpoints and in-store engagement stations
Technical scouting and evaluation of suitable media technology for permanent store installations
Definition of the media installation strategy aligned with brand, fan journey and spatial design
Concept development for Mixed Reality hotspots to create immersive in-store fan moments
Design of engagement mechanics connecting physical retail interaction with digital participation
Translation of club identity into experiential retail formats
Advisory on scalable engagement concepts for future store environments
Value Contribution
Transformation of the fan shop from a transactional retail space into an experiential engagement environment
Creation of interactive touchpoints increasing dwell time and fan interaction
Integration of technology-driven experiences into the retail journey
Strengthening of emotional fan connection through immersive brand moments
Establishment of structured customer engagement stations enabling future CRM integration
Development of scalable media and engagement concepts for long-term retail
Project Description
The project focuses on the strategic development of interactive experience and engagement concepts for the FC Augsburg fan shop. The objective is to evolve the retail space into a hybrid environment that combines merchandise, digital interaction and immersive brand storytelling.
Key elements include the design of customer relationship stations, Mixed Reality-based fan engagement hotspots and the integration of media technology installations that support participatory, emotionally driven fan experiences.
Through technical scouting, strategic media planning and experiential concept development, the fan shop is positioned as a forward-looking engagement platform connecting physical retail, digital interaction and long-term fan relationship building.
Images & Credits:
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.