Hello.
I'm Benjamin Brostian. For more than fifteen years I've been building things people walk into: fan experiences in stadiums, hospitality in international motorsport, large scale media operations at festivals, installations in airports and museums.
I founded my first company at 20 and sold it twelve years later. Founded a second, sold that too. Somewhere in between I stopped being the person who operated the technology and became the person who decides what should be built — and then makes sure it happens.
I still find that more interesting than anything else I could be doing.
Somebody has an idea.
Somebody else has a budget.
Often between those two people there's a gap. The concept isn't specific enough to price. The business case isn't strong enough to sign off. The technology nobody understands is quietly about to become a problem. And often no single person is accountable from the first sketch to the last day of build.
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I'm the person you put in that gap.
Four things people hire me for
Usually more than one at a time. Rarely in a straight line. The work often moves back and forth between strategy, concept, business case, technology and execution — because the strongest projects only work when those pieces are developed together.
Concept development
You've got a brief, a sponsorship inventory or an empty stadium concourse. I turn that into a concept that's actually buildable and actually sellable. I start with what the guest should feel and work backwards until I hit something a partner can pay for.
The business case
The unglamorous part — and the part that decides whether the idea ever happens. Revenue models, refinancing logic, CRM and lead value, media value, KPIs, ROI. A personal rule over the years: if a concept can't survive fifteen minutes with a sceptical CFO/CMO, it isn't finished.
Project & programme lead
Running the thing. Interdisciplinary teams, external suppliers, parallel workstreams, executive reporting, and the fifty small decisions a day nobody puts in a deck. From motorsport hospitality to festival infrastructure to Expo pavilions.
Technology, translated
I came up through IT, media servers, real-time 3D and system integration, so I can tell what is needed, what don't, and what a supplier is overselling. CRM and ticketing, RFID guest journeys, digital retail, generative AI, show control. Vendor-neutral, and I'll lead the technical partners through implementation.
Numbers speak louder than words.
Borussia Dortmund — Fan & Partner Experience
Eleven interactive guest stations, RFID and CRM integrated, built with partners including Sky, 1&1, PUMA and Topps. I owned the concept and the business case, designed the guest journey, built the commercial models on both club and partner side, and led the programme for twelve months.
94%
GUEST RECOMMENDATION RATE
50,000
PARTICIPANTS A YEAR
Four worlds, one job
International Motorsport
Partner and hospitality experience design with international teams in Formula E & Formula 1. Eight seasons of partner activation in international motorsport for brands & partners.
Football
Matchday, hospitality, retail and fan engagement — and the particular challenge of designing for people who already love the club and will notice immediately if you get it wrong.
Festivals & live entertainment
Rock am Ring, lead consultant for nine years and counting. 120,000 people a year. Stages, media surfaces, partner activation, and interdisciplinary teams working to a deadline that genuinely cannot move.
Brands & large-scale projects
Four World Expos. Changi Airport Singapore. FIFA Museum. IOC host city presentations. Live events & exhibitions for Audi and Audi Sport, Rolex, Patek Philippe, IWC, Mercedes-Benz.
Some of the people I've worked with
Directly, or alongside agencies and project partners.
