Short Profile
Creative and conceptual co-creation of media content, immersive show staging and advanced technology integration for the Audi Summit in Barcelona, a global launch event for international press and dealers centered on the Audi A8.
Strategic Role
Co-Creator & Media Concept Strategist | Immersive Show Staging, Media Systems and Launch Experience
Period
6 months
Responsibility
Co-creation and conceptual development of media content for the global launch event environment
Contribution to overall show staging and reveal dramaturgy for the Audi A8 presentation
Conceptual design of immersive media architecture integrating projection mapping, tracking and LED systems
Integration of vehicle tracking systems with real-time media and projection-based visuals
Creative and technical conception of visual systems supporting product storytelling
Alignment of executive communication, media content and reveal flow
Support in planning and definition of the media technology infrastructure for the event environment
Collaboration with multidisciplinary teams across creative, technical and production domains
Value Contribution
Creation of a high-impact, immersive global vehicle launch experience
Positioning of the Audi A8 within a technology-led and innovation-focused visual narrative
Integration of robotics, projection mapping, tracking and LED environments into a unified staging concept
Strengthening of product perception through synchronized immersive media storytelling
Alignment of executive messaging, spatial design and media systems
Contribution to a landmark international brand launch format
Credits
Project Description
The Audi Summit 2017 in Barcelona was conceived as a global launch platform for the Audi A8, addressing international press and dealer audiences. Unlike traditional motor show press formats, the event combined large-scale immersive staging with advanced media technologies to create a comprehensive brand and product experience.
A central highlight was the vehicle reveal concept, where cars were mounted on large robotic arms and integrated into a dynamic environment combining projection mapping, real-time tracking and LED-based architectural media surfaces. This created a spatially immersive presentation in which vehicle movement, digital visuals and lighting systems formed a synchronized reveal choreography.
The role focused on media concept co-creation, reveal dramaturgy, visual system design and technology infrastructure planning, ensuring that product storytelling, innovation messaging and immersive media staging formed a coherent and high-impact launch experience.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.
Audi Summit Barcelona | A8 Global Launch Event Experience
Responsibility
Co-creation and conceptual development of media content for the global launch event environment
Contribution to overall show staging and reveal dramaturgy for the Audi A8 presentation
Conceptual design of immersive media architecture integrating projection mapping, tracking and LED systems
Integration of vehicle tracking systems with real-time media and projection-based visuals
Creative and technical conception of visual systems supporting product storytelling
Alignment of executive communication, media content and reveal flow
Support in planning and definition of the media technology infrastructure for the event environment
Collaboration with multidisciplinary teams across creative, technical and production domains
Value Contribution
Creation of a high-impact, immersive global vehicle launch experience
Positioning of the Audi A8 within a technology-led and innovation-focused visual narrative
Integration of robotics, projection mapping, tracking and LED environments into a unified staging concept
Strengthening of product perception through synchronized immersive media storytelling
Alignment of executive messaging, spatial design and media systems
Contribution to a landmark international brand launch format
Credits
Project Description
The Audi Summit 2017 in Barcelona was conceived as a global launch platform for the Audi A8, addressing international press and dealer audiences. Unlike traditional motor show press formats, the event combined large-scale immersive staging with advanced media technologies to create a comprehensive brand and product experience.
A central highlight was the vehicle reveal concept, where cars were mounted on large robotic arms and integrated into a dynamic environment combining projection mapping, real-time tracking and LED-based architectural media surfaces. This created a spatially immersive presentation in which vehicle movement, digital visuals and lighting systems formed a synchronized reveal choreography.
The role focused on media concept co-creation, reveal dramaturgy, visual system design and technology infrastructure planning, ensuring that product storytelling, innovation messaging and immersive media staging formed a coherent and high-impact launch experience.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.