Short Profile
Creative and conceptual co-creation of media content, show staging and real-time technology integration for the Audi press conference at the Paris Motor Show, combining vehicle reveal dramaturgy, media storytelling and advanced visual systems.
Strategic Role
Co-Creator & Media Concept Strategist | Show Staging, Realtime Media and Press Experience
Period
3 month
Responsibility
Co-creation and conceptual development of media content for the press conference environment
Contribution to overall show staging and reveal dramaturgy for the vehicle presentation
Conceptual design of the media architecture supporting the “Lights Robot” show concept
Integration of real-time 3D systems and video media into the live presentation format
Creative and technical conception of visual systems supporting product storytelling
Participation in speech content structuring to align narrative, media and reveal flow
Support in planning and definition of the technology infrastructure for the show environment
Collaboration with multidisciplinary teams across creative, technical and production domains
Value Contribution
Creation of a cohesive media-driven press conference experience
Positioning of the vehicle reveal within a technology-led visual narrative
Integration of real-time media systems into a live automotive presentation format
Strengthening of product perception through synchronized media storytelling
Alignment of executive communication, visual content and show flow
Contribution to a high-impact international motor show presentation
Credits
Project Description
The project involved co-creation of the media and show concept for the Audi press conference “Lights Robot” at the 2016 Paris Motor Show. The objective was to merge product communication, executive messaging and media-driven staging into a unified live experience.
A key focus lay on the integration of real-time 3D systems, video media and advanced visual infrastructure into the reveal environment. Media content was developed to support both the vehicle reveal and the narrative arc of the presentation, ensuring alignment between spoken communication, visual storytelling and spatial staging.
In addition to media concept development, the role contributed to reveal dramaturgy, technology infrastructure planning and speech content structuring. The result was a technologically advanced press presentation where product innovation, brand identity and media systems formed a coherent and high-impact experience.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.
Audi Press Conference “Lights Robot”
Responsibility
Co-creation and conceptual development of media content for the press conference environment
Contribution to overall show staging and reveal dramaturgy for the vehicle presentation
Conceptual design of the media architecture supporting the “Lights Robot” show concept
Integration of real-time 3D systems and video media into the live presentation format
Creative and technical conception of visual systems supporting product storytelling
Participation in speech content structuring to align narrative, media and reveal flow
Support in planning and definition of the technology infrastructure for the show environment
Collaboration with multidisciplinary teams across creative, technical and production domains
Value Contribution
Creation of a cohesive media-driven press conference experience
Positioning of the vehicle reveal within a technology-led visual narrative
Integration of real-time media systems into a live automotive presentation format
Strengthening of product perception through synchronized media storytelling
Alignment of executive communication, visual content and show flow
Contribution to a high-impact international motor show presentation
Credits
Project Description
The project involved co-creation of the media and show concept for the Audi press conference “Lights Robot” at the 2016 Paris Motor Show. The objective was to merge product communication, executive messaging and media-driven staging into a unified live experience.
A key focus lay on the integration of real-time 3D systems, video media and advanced visual infrastructure into the reveal environment. Media content was developed to support both the vehicle reveal and the narrative arc of the presentation, ensuring alignment between spoken communication, visual storytelling and spatial staging.
In addition to media concept development, the role contributed to reveal dramaturgy, technology infrastructure planning and speech content structuring. The result was a technologically advanced press presentation where product innovation, brand identity and media systems formed a coherent and high-impact experience.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.