Short Profile
Creative and conceptual co-creation of media content, show staging and advanced technology integration for the Audi AI press conference, combining vehicle reveal dramaturgy with media-driven storytelling.
Strategic Role
Co-Creator & Media Concept Strategist | Show Staging, Media Systems and Press Experience
Period
3 months
Responsibility
Co-creation and conceptual development of media content for the press conference environment
Contribution to overall show staging and reveal dramaturgy for the vehicle presentation
Conceptual design of the media architecture supporting the AI show concept
Integration of video media and advanced visual systems into the live presentation format
Creative and technical conception of visual systems supporting product storytelling
Participation in aligning executive messaging with media and reveal flow
Support in planning and definition of the technology infrastructure for the show environment
Collaboration with multidisciplinary teams across creative, technical and production domains
Value Contribution
Creation of a cohesive media-driven press conference experience
Positioning of the vehicle reveal within an innovation-focused visual narrative
Integration of advanced media systems into a live automotive presentation format
Strengthening of product perception through synchronized media storytelling
Alignment of executive communication, visual content and show flow
Contribution to a high-impact international motor show presentation
Credits
Project Description
The project involved co-creation of the media and show concept for the Audi AI press conference at the IAA 2007. Similar in structure to other international Audi vehicle premieres, the objective was to merge product communication, executive messaging and media-driven staging into a unified live experience.
Media content, reveal dramaturgy and visual systems were developed to support both the vehicle presentation and the narrative arc of the press conference. The approach ensured alignment between spoken communication, visual storytelling and spatial staging.
In addition to media concept development, the role contributed to technology infrastructure planning and show logic, ensuring that media systems enhanced the innovation narrative while operating reliably within the press conference environment.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.
Audi AI Press Conference
Responsibility
Co-creation and conceptual development of media content for the press conference environment
Contribution to overall show staging and reveal dramaturgy for the vehicle presentation
Conceptual design of the media architecture supporting the AI show concept
Integration of video media and advanced visual systems into the live presentation format
Creative and technical conception of visual systems supporting product storytelling
Participation in aligning executive messaging with media and reveal flow
Support in planning and definition of the technology infrastructure for the show environment
Collaboration with multidisciplinary teams across creative, technical and production domains
Value Contribution
Creation of a cohesive media-driven press conference experience
Positioning of the vehicle reveal within an innovation-focused visual narrative
Integration of advanced media systems into a live automotive presentation format
Strengthening of product perception through synchronized media storytelling
Alignment of executive communication, visual content and show flow
Contribution to a high-impact international motor show presentation
Credits
Project Description
The project involved co-creation of the media and show concept for the Audi AI press conference at the IAA 2007. Similar in structure to other international Audi vehicle premieres, the objective was to merge product communication, executive messaging and media-driven staging into a unified live experience.
Media content, reveal dramaturgy and visual systems were developed to support both the vehicle presentation and the narrative arc of the press conference. The approach ensured alignment between spoken communication, visual storytelling and spatial staging.
In addition to media concept development, the role contributed to technology infrastructure planning and show logic, ensuring that media systems enhanced the innovation narrative while operating reliably within the press conference environment.
Client Reference
For detailed client references, testimonials, and further information on the project and my role, please feel free to contact me.